Management 4e
4th Edition BIERMAN, FERRELL, FERRELL
MANAGEMENT: Principles and Applications provides engaging, comprehensive coverage of contemporary management. This student-friendly text and teaching package embraces the latest perspectives on traditional concepts, newer concepts, and the challenges that managers face in business today.
The focus of the text is on providing students with the understanding and application of the concepts that they will need to be successful. The authors have minimized complex explanations and illustrations to maximize straightforward understanding and application.
The focus of the text is on providing students with the understanding and application of the concepts that they will need to be successful. The authors have minimized complex explanations and illustrations to maximize straightforward understanding and application.
Also available: Study Guide, Lecture Guide, and Quizlet Study App. See Study Tools for more information and prices for these popular study aids.
